序1
James Pooley
美国发明人协会主席
世界知识产权组织WIPO前副总干事
Rome was not built in a day, the establishment and implementation of intellectual property system is a long process of trial and construction, and is still undergoing through adjustment. In U.S., the patent system or more precisely, the judgment on patent cases still swings.For example, the software patent is now going through more scrutinization than the past, and there are hot deputes on software patentability in the IP area.
Chinas IP system was built up in 1980s, after decades of rapid development, this 30 year-old IP system has already made remarkable success and has earned praises from peers all over the world. Filing patent, trademark and copyright in China is now leading the world in quantity. As a developing country, China offers sufficient patent protection. For example, telecommunication giant Qualcomm has benefited a lot and made billions of dollars on patent licensing in China. Another example is that China has not used compulsory licensing on any drug, which enables foreign drug companies making huge profit from Chinese market. As a comparison, India has granted many compulsory licensing on patented lifesaving drug which western drug companies had spent billions of dollars in R＆D.
The quantity of patent filing from China has been ranked first in the world for five consecutive years up to now. In 2015, PCT filings from China ranked third in the world, only after the United States and Japan. There is an argument that it is just quantity without quality. However, Huawei has filed patent infringement litigation against Samsung regarding core telecommunication technology in the United States and China at the same time recently. Its a landmark event. Because it is the first time in history that a Chinese company files core technology patent infringement litigation against a foreign industry giant in United States. It is a good example to show that overseas patents filed by China are also improving in quality.
This book The Operation of Intellectual Property -- Touching the Future looks into IP operations development, model and method with the focus on practice in China. It aims to help enterprises, colleges, research institutions, IP operation organizations, and IP owners thosewho want to get further benefit from innovative way besides IP traditional implementation. The book provides various method, advice and practical examples from experienced professionals, such as in-house and outside counsel, agents, scholars, researchers and IP service providers. It analyzes IP operationsin the past and present at aview of global approach and predicts the future development of IP operation.
It has been a real pleasure and privilege to write this preface. Over many centuries China has produced some of the worlds greatest inventions that we all continue to enjoy today. As we look to the future of Chinas contributions to technology development, I think we can expect more miracles here.
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James Pooley
美国发明人协会主席
世界知识产权组织WIPO前副总干事
罗马不是一天建成的，知识产权体系的建立和推行需要长期的建设和实践并且仍处于调整的过程中。在美国，专利体系或者更准确的说，专利案件的判决依然会发生变化。例如，目前的软件专利较之前需要经过更多审核，关于软件的可专利性在知识产权领域也有诸多热点争议。
中国的知识产权体系建立于二十世纪八十年代，经过多年的快速发展，这个30多岁的知识产权体系已经取得了卓越的成绩，在世界范围内赢取了广泛的赞誉。中国的专利、商标和版权申请注册量已经在全球处于领先的地位。作为一个发展中国家，中国对专利技术提供了充分的保护。例如，通信巨人高通在中国已通过专利许可获利数十亿美元。从另一个例子来看，中国尚未对任何药品采取强制许可，外国药企由此在中国市场获取了大量的利润。作为对比，对于西方药企花费数十亿美元经费研发的挽救生命的专利药品，印度则做出了大量的强制许可。
到目前为止，中国的发明专利申请量已经连续五年排名世界第一。2015年，从中国提出的PCT申请排名世界第三，仅次于美国和日本。有种说法强调这些申请只有数量没有质量。然而，最近华为同时在中国和美国对三星提起了关于核心通信技术的专利侵权诉讼。这是一个里程碑事件，因为这是历史上首次，由一家中国公司在美国对外国行业巨头提起有关核心技术的专利侵权诉讼。这正是一个显示出中国在海外申请的专利在质量上也有进步的好例子。
本书《知识产权运营之触摸未来》聚焦于中国的实践基础，深入探讨了知识产权运营的发展、模式和方法。它致力于以创新的方式帮助那些寻求在传统知识产权运作之外进一步获取利益的企业、高校、研究机构、知识产权运营组织和知识产权权利人。本书由经验丰富的专家（企业内外部顾问、代理机构、学者、研究人员及知识产权服务商）提供了多种多样的方法、建议和实践案例。它从全球化的角度分析了知识产权运营的过去和现在，并预测了知识产权运营未来的发展。
非常高兴有这个荣幸为本书作序。在全球这么多个国家中，中国产生了直到今日我们仍然在持续运用的世界最伟大的一些发明。当我们展望未来，中国对技术发展的贡献，我相信我们可以期待更多奇迹。?
序2
龙永图
原博鳌亚洲论坛秘书长
当前经济仍然处于全球化的趋势，英国公投决定离开欧洲联盟有人会认为这对经济全球化是一个重大的挫折，我觉得未必。经济全球化有三个重要的要素：一个是科学技术是推动全球化重要的动力；二是跨国公司是经济全球化最重要的载体；三是全球化的实质是在全球配置资源。目前这些基本的原则并没有改变，总之我们要看到当前的经济形势是经济全球化还在继续发展，
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